Getting started with rewards in HeyTaco

Rewards are a great way to add extra meaning to the tacos your team earns. This guide walks through everything you need to know to set up a successful rewards program — use it as your reference point, then jump to the dedicated guide for whichever reward type you're setting up.

When should I introduce rewards?

We recommend waiting until your team has been using HeyTaco for a little while before adding rewards. When people are already giving tacos regularly and the habit is established, rewards feel like a celebration of that culture rather than an incentive to participate. Introducing rewards too early can make recognition feel transactional.

Once tacos are flowing consistently, you're ready.

Step 1: Understand what your team values

Before creating rewards, think about what would be meaningful to your team. Common categories include work-related perks (desk accessories, headphones), wellness (fitness subscriptions, spa treatments), personal experiences (gift cards, travel), and collaborative rewards (team outings, charity donations). See Reward ideas for Your Taco Shop for a full list of ideas crowdsourced from HeyTaco teams.

Step 2: Choose your reward types

HeyTaco supports three types of rewards, and most teams end up using a mix of all three. Here's how to decide which fits what you're setting up:

  • Custom rewards — Anything you create and fulfill yourself: a piece of swag, lunch with leadership, an extra day off, tickets to a local event. Use these when the reward is unique to your company or requires manual follow-through. See Custom Rewards for how they work and how to set one up, including organizing them with categories and adding dynamic quantities (like sizes) for things like swag.
  • Collaborative rewards — Team goals where everyone pools tacos together toward a shared experience, like a charity donation or a team outing. Use these when you want the payoff to be shared rather than individual. See Collaborative Rewards for pricing guidance and setup steps.
  • Gift cards — Automatically fulfilled by HeyTaco and sent directly to the recipient's email, with no manual work on your end. Use these when you want a low-effort, ready-to-go reward option. See Gift Cards for funding setup, catalog details, and FAQs.

Step 3: Price your rewards

A good starting point is 4 tacos per $1 of value. This keeps rewards accessible without depleting too quickly. See How should I price and budget for rewards? for more guidance, including how to adjust pricing as your taco economy grows.

Step 4: Set up your Taco Shop

How to find the Taco Shop:

  • In Slack: Open the HeyTaco app from your left sidebar → click the Home tab → you'll see a link to the Taco Shop (which will open in a new browser).
  • In Microsoft Teams: Open HeyTaco from the left sidebar → click the Taco Shop tab at the top.

Once you've navigated to the Taco Shop, click "Add Reward" to create your first reward. Only admins can create rewards — if you don't see the button, you don't have admin permissions. Head to whichever guide matches the type you're creating — Custom Rewards, Collaborative Rewards, or Gift Cards — for the full setup steps.

Step 5: Announce it to your team

Let your team know rewards are now available in the Taco Shop. Share what's there and how redemption works. Consider starting with just a few rewards and rotating them over time to keep the shop fresh and engaging.

A note for teams that have been using HeyTaco for over a year

If your team has accumulated a large number of redeemable tacos before rewards were introduced, you may want to reset redeemable taco balances before launching. This creates a fair starting point and avoids immediate depletion of your rewards. A reset does not affect given/received taco counts or leaderboard standings — only the redeemable balance. Admins can do this from Admin → Settings.

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